Helly Hansen kicks off global creative review

Helly Hansen, the Norweigan outdoors and activewear brand, is speaking with agencies ahead of a pitch for its global creative account.

Helly Hansen kicks off global creative review

The process is in its early stages. Helly Hansen has approached UK agencies about a global brief in the past few weeks.

Forsman & Bodenfors, the Swedish agency, currently works with Helly Hansen.

Last month, Forsman & Bodenfors created an app called The Winter Duel to promote Lifa Flow, Helly Hansen’s range of base layer clothes.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More