Henri Lloyd appoints ODD as creative agency

Henri Lloyd, the clothing brand, has appointed ODD as its new creative lead and strategic agency partner for its lifestyle division.

Henri Lloyd: clothing brand hires ODD as its creative agency
Henri Lloyd: clothing brand hires ODD as its creative agency

ODD will work with the British-Polish brand to implement a new creative strategy and an integrated, multi-platform campaign across traditional, retail and digital channels.

Henri Lloyd previously worked with the Swedish creative agency Adamsson Appelfeldt Advertising (AAA) for 10 years.

Lisa Douglas, the marketing manager manger at Henri Lloyd, said the brand was looking into working with the creative agency on marine-centred "pioneer films," showcasing individuals in their craft.

The films would then be broadcast on the brand’s website, as well as other relevant digital platforms.

Douglas said that while the plans were still in the early stages, there were hopes the initiative would help reinforce Henri Lloyd’s wish to be seen as a British "heritage" brand.

She said: "We still feel we have a relevant story to tell, and one we haven’t told yet. The first job for us to do in autumn/winter 13 is to look at making heritage films."

Nick Stickland, ODD’s creative director, and Simon Glover, the managing director, founded the agency in 2002 and past clients include Dr Martens, Westfield and Lacoste.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published