Henry returns to star in Clio TV ad

The footballer Thierry Henry turns jazz drummer in a new TV ad to build the Renault Clio's masculine appeal.

The new 40-second spot, produced by Publicis, makes its debut on Monday.

In it Henry is seen jamming with Animal, the drumming Muppet, in a new take on the "va va voom" theme.

@radical.media's Tarsem directed the latest ad, which concentrates on the emotional and technical benefits of the Clio Renaultsport 182. It also employs the talents of Kuntzer and Deygas, the team that designed the award-winning opening sequence for the movie Catch Me If You Can.

The ad intersperses shots of Henry playing in a jazz combo with his obvious delight at the wheel of a Clio. He points out that a car's good performance, like good music, is all about timing.

The film was written by Ira Joseph and art directed by Jackie Steers and features original music written by Jack Altman at Jeff Wayne Music.

Carat is handling media planning and buying for the campaign, which will appear on the web before extending to national TV and cinemas.

It is the second ad to feature Henry, who was signed by Renault last year to front a series of commercials for the Clio in the UK, following on from the "size matters" campaign and the Papa and Nicole films that began in 1991.

Grant Duncan, the Publicis chief executive, said: "Henry has worked brilliantly for the Clio because he has given the model a better balance of sales between men and women."

He added that Henry would be the Clio spokesperson for the "forseeable future".

The Clio has been a major success story for Renault since its launch a decade ago. In the UK, the model is currently sixth in the list of best-selling cars, having clocked up sales of more than 11,700 in September 2003. The list is headed by the Vauxhall Corsa with sales of 18,283, followed by the Ford Focus with 17,009.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).