Herd takes on CIA regional portfolio after Collins quits

Simon Herd found himself in charge of CIA Medianetwork’s entire regional client portfolio last week after the sudden departure of the division’s director Lee Collins.

Simon Herd found himself in charge of CIA Medianetwork’s entire

regional client portfolio last week after the sudden departure of the

division’s director Lee Collins.



The former account manager has taken on the pounds 4 million Daewoo task

and the centralised Rank business, although Daewoo is run day-to-day by

senior planner/buyer Anna Hancock.



Herd, who joined CIA five years ago to work on the Kwik-Fit account,

already handles the regional side of Toys R Us, Sea France and Saga

Group.



’I’m doing my own job and Lee’s at the same time,’ said Herd. The agency

is recruiting two staff to assist him.



Lee walked out of CIA last week. He is rumoured to be the latest victim

of CIA chief executive David Wheldon’s plan to shed the agency’s middle

management.



Both managing director Alan Brydon and new-business director Kevin Shute

left the company last month.



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