Hermès reaches out to men with novel take on 'to-do' lists

Hermès is reaching out to men with its new MANifeste online campaign, which provides a novel take on routine and "to-do" lists.

The online ad, created by AKQA, aims to engage audiences with Hermès clothes and accessories such as suits, ties and leather goods.

It creates an unexpected twist on ‘lists’ and seeks to find the surprising and curious in everyday moments from dance moves to mastering the art of sandcastle building.

Veronique Nichanian, the artistic director of Hermès Men Universe at Hermès said:  "I want to take them on a delightful and exciting journey with us, reaching out to men with Hermès spirit, light-hearted humour.

"I always have men’s best interests at heart when launching a project. The MANifeste is just like any Hermès endeavour – arousing curiosity, stirring up creativity and entertaining."

AKQA creative director Peter Lund added: "Hermès is one of the few remaining luxury brands that value the spirit of their house as much as they value the quality of their craftsmanship.

"We’ve worked closely with Hermès to create a unique experience that represents these values through the masculine universe of Hermès."


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