Hertz calls review of £10 million pan-Euro media

Hertz is reviewing its estimated £10 million pan-European media planning and buying account.

Hertz: Initiative is the incumbent agency on the account
Hertz: Initiative is the incumbent agency on the account

The car-rental company has issued RFIs via the marketing strategist Procurian and agencies have been invited to submit initial information online.

Initiative, the incumbent, won the account in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European accounts respectively.

The remit includes TV buying, press buying, cinema, outdoor, online media, affiliate management and direct response services.

Hertz, which was founded in the US, claims to be the world’s largest general use car-rental company, operating in more than 8,500 locations in 146 countries.

In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising business was handled by Iris Worldwide.

The news of the review follows the announcement in March that Hertz is looking for a global PR agency to handle the brand’s corporate reputation around the world.

Hertz was founded in 1918 by Walter L Jacobs, who started out with a dozen revamped Ford Model Ts.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More