Hertz creates cheeky Valentine's viral

LONDON - Hertz is promoting its latest car-rental offers in a humorous viral timed to coincide with Valentines Day.

Created by Iris, the viral visits some of the stranger street names across Britain, such as Tickle Avenue and Tongue Lane.

The montage comes to an abrupt end with the image of a no entry sign, posing the question "how far will you go this Valentine's?"

Viewers are then directed to the brand's website, where they will find a promotion that gives drivers a free day's rental if they hire a car for two or three days over any weekend between now the end of April.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).