Starcom Motive has added online planning and buying to its remit
for HFC Bank’s internet credit card Marbles.
The newly merged agency has been handling Marbles’ offline media
strategy since August last year.
Peter Edwards, Starcom Motive’s group director, said he is still in the
planning stage of the campaign, which begins on 1 May.
Edwards will be assisted by the offline Marbles team, which ran a
14,000-site poster campaign last month, and will work alongside John
Owen, Starcom Motive’s head of digital services.
Jane Perrins, marketing director of credit cards at HFC Bank, said: ’We
wanted to work with one dedicated media company to deploy a cohesive
strategy. Starcom Motive’s online strengths match its offline
HFC launched Marbles in October last year with a pounds 10 million
marketing spend through creative agency Mother and direct marketing
The brand competes with Prudential’s credit card Egg and the
Co-operative Bank’s offering Smile.
Starcom Motive’s other dotcom clients include the art retailer
Eyestorm.com and fashion site Ready2.com.