HFC gives Marbles web planning brief to Starcom Motive

Starcom Motive has added online planning and buying to its remit for HFC Bank’s internet credit card Marbles.

Starcom Motive has added online planning and buying to its remit

for HFC Bank’s internet credit card Marbles.



The newly merged agency has been handling Marbles’ offline media

strategy since August last year.



Peter Edwards, Starcom Motive’s group director, said he is still in the

planning stage of the campaign, which begins on 1 May.



Edwards will be assisted by the offline Marbles team, which ran a

14,000-site poster campaign last month, and will work alongside John

Owen, Starcom Motive’s head of digital services.



Jane Perrins, marketing director of credit cards at HFC Bank, said: ’We

wanted to work with one dedicated media company to deploy a cohesive

strategy. Starcom Motive’s online strengths match its offline

capability.’



HFC launched Marbles in October last year with a pounds 10 million

marketing spend through creative agency Mother and direct marketing

specialist CMB.



The brand competes with Prudential’s credit card Egg and the

Co-operative Bank’s offering Smile.



Starcom Motive’s other dotcom clients include the art retailer

Eyestorm.com and fashion site Ready2.com.