HHCL Brasserie unveils debut Comedy Channel work

The HHCL Brasserie has unveiled its first work for the Paramount Comedy Channel since winning the task in February.

The HHCL Brasserie has unveiled its first work for the Paramount

Comedy Channel since winning the task in February.



The pounds 1 million campaign, which breaks this week, aims to position

the channel as a comedy station with a schedule of classic shows.



It consists of four different commercials, each showing how viewers are

affected by the channel. The first one, ’Cheers’, features a man who

believes he is Ted Danson, the barman in the sitcom.



The second spot features a man who relates to the psychiatrist character

in Frasier, while a third depicts a young man who is obsessively jealous

of Dan, the husband in Roseanne.



The final commercial features the surreal comedy series, Monty Python’s

Flying Circus. It stars a woman who is turned on by the dialogue and

confides that her children were all conceived after the shows. All the

ads carry the endline: ’Paramount Comedy Channel. Friday night every

night.’



The ads were written, art directed and directed by the Brasserie’s

creative team of Liz Whiston and Dave Shelton and will roll out on

satellite and cable this week.



Media has been bought by Booth Lockett Makin.



The Brasserie has also been appointed by Paxo to handle Paxo Partners,

which will be launched with a pounds 1 million campaign at the end of

the summer.