HHCL co-founder Adam Lury retires from adland

Adam Lury, one of the five founding partners of HHCL & Partners, is to retire from the advertising business in May at the age of 42.

Adam Lury, one of the five founding partners of HHCL & Partners, is

to retire from the advertising business in May at the age of 42.



Lury will focus on private consultancy work and pursue a long-held

ambition to write. For the past two years, he has worked exclusively

through the Lury Price Associates consultancy, a subsidiary of the HHCL

group.



Lury said: ’This is a personal, life-change decision. I’ve always wanted

to write and now seems the perfect time.



’I think HHCL challenged some of the basic presumptions about the

process of advertising, and that we talked to consumers in a different

way. I think we made a big contribution towards taking media away from

numbers.’



He added: ’When you read that phrase ’life-changing’ about someone else,

it seems odd, but really the feeling just comes over you. I was always

going to do something else.’



HHCL’s managing partner, Rupert Howell, commented: ’Personally, I’ll

miss Adam after 11 years together and we’ll always remain friends. He is

unique, but we’re fortunate that he has built up the finest cadre of

senior planners in London at HHCL.’



Lury, the strategic partner, set up what was then Howell Henry

Chaldecott Lury in 1988 with Howell, the joint creative directors, Steve

Henry and Axel Chaldecott, and the finance director, Robin Price. He had

previously been the planning director of Boase Massimi Pollitt.



He is the partner most closely associated with the iconoclastic style of

much of HHCL’s work - particularly in the early years, when campaigns

such as First Direct, Fuji, Pepe and Thames TV polarised the ad

industry.



Perspective, p2.



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