HHCL creates ’virtual office’ for both staff and clients

HHCL & Partners has taken its distinctive agency culture online to forge a digital world that links the agency with clients and the public.

HHCL & Partners has taken its distinctive agency culture online to

forge a digital world that links the agency with clients and the

public.



Howellhenryland, located at HHCL.com, is a virtual environment that

brings together the internet, an intranet and extranet to allow agency

staff to work together and with clients both in and out of the

office.



Staff can log in from around the world to access work or talk online

with clients, who can view work in progress and comment on the early

stages of development.



Howellhenryland is divided graphically on screen as a series of island

communities that allows for easy navigation. North of the river is the

public-facing site with access for visitors and the media. South of the

river is the intranet and extranet for staff and business partners.



Minnie Moll, the marketing director at HHCL, said: ’We are building on

our existing culture to become a truly digital company. It could save

time with some clients.’



She added: ’It allows easy collaboration with clients such as Molson

Canada and enriches our working relationship with them.’



Public-facing areas of the site include a media centre, where press

releases can be picked up and new ads and visuals can be viewed; a

bookstore, where HHCL pamphlets, papers and books can also be purchased,

as well as an online recruitment area.



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