HHCL & Partners has taken its distinctive agency culture online to
forge a digital world that links the agency with clients and the
Howellhenryland, located at HHCL.com, is a virtual environment that
brings together the internet, an intranet and extranet to allow agency
staff to work together and with clients both in and out of the
Staff can log in from around the world to access work or talk online
with clients, who can view work in progress and comment on the early
stages of development.
Howellhenryland is divided graphically on screen as a series of island
communities that allows for easy navigation. North of the river is the
public-facing site with access for visitors and the media. South of the
river is the intranet and extranet for staff and business partners.
Minnie Moll, the marketing director at HHCL, said: ’We are building on
our existing culture to become a truly digital company. It could save
time with some clients.’
She added: ’It allows easy collaboration with clients such as Molson
Canada and enriches our working relationship with them.’
Public-facing areas of the site include a media centre, where press
releases can be picked up and new ads and visuals can be viewed; a
bookstore, where HHCL pamphlets, papers and books can also be purchased,
as well as an online recruitment area.