HHCL & Partners is launching a radio and poster campaign for
Britvic's Juice-Up to educate mothers about its high calcium
The six-sheet poster will be positioned near supermarkets, and features
a young boy and the strapline 'calcium enriched'.
The main thrust of the campaign comes from the five radio ads, which
seek to juxtapose the goodness in the product with the goodness of
The campaign breaks on 23 April. It was written by Rob Clayman and art
directed by Dan Burn-Forti, also the photographer for the posters. The
typography was by Guy Featherstone. Media planning is in-house, and
buying is handled by MindShare.