HHCL & Partners to push high calcium of Britvic's Juice-Up

HHCL & Partners is launching a radio and poster campaign for

Britvic's Juice-Up to educate mothers about its high calcium

content.



The six-sheet poster will be positioned near supermarkets, and features

a young boy and the strapline 'calcium enriched'.



The main thrust of the campaign comes from the five radio ads, which

seek to juxtapose the goodness in the product with the goodness of

children.



The campaign breaks on 23 April. It was written by Rob Clayman and art

directed by Dan Burn-Forti, also the photographer for the posters. The

typography was by Guy Featherstone. Media planning is in-house, and

buying is handled by MindShare.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).