HHCL & Partners has developed the next stage in its ad campaign for
Britvic's Robinsons Fruit and Barley squash range, targeting parents in
a bid to increase household penetration of the brand.
Two 30-second animated TV spots break on 14 May and continue the 'feed
their imagination' strapline used in the brand's advertising over the
past three years. They aim to demonstrate empathy with parents'
enjoyment at watching their children grow up.
One ad features a young boy reciting an ode to his mother. The other
shows a little girl singing her father's praises in the same way. Both
are animated films, mixing live footage with computer imaging
HHCL's planner Rus Lidstone said: 'We wanted to turn the focus away from
a kid's view of the world around them, towards a view of their parents.
It has proven to be rich territory for a brand we all grew up with.'
The ads were written by Jayne Marar, art directed by Jo Webb and
directed and animated by Tim Hope through Passion Pictures. Media
planning and buying is through MindShare.