High Court thwarts IFAW’s endeavour to overturn ASA ruling

A High Court judge this week frustrated a charity’s attempt to have a ruling against it by the Advertising Standards Authority declared illegal.

A High Court judge this week frustrated a charity’s attempt to have

a ruling against it by the Advertising Standards Authority declared

illegal.



He threw out claims of ’irrationality and bias’ by the International

Fund for Animal Welfare, which had asked for a judicial review of the

ASA’s order that it should withdraw an ad urging an end to Canadian

tinned salmon sales in the UK.



Mr Justice Dyson also refused the charity leave to appeal against the

ruling provoked by the press ad, which called on Tesco to stop selling

the product as a protest against the alleged clubbing to death of seals

by Canadian fishermen.



IFAW said it was talking to its lawyers about taking the case to the

European courts and would call on the ASA to change its codes which, it

claimed, prevented pressure groups from publicising their causes

effectively.



IFAW executives claimed the ASA’s ruling was biased because of the

involvement of two members of its council - Richard Bradley, a director

of L’Oreal, and Len Sanderson, deputy managing director of the Telegraph

- which the charity says have been hostile towards it.



An ASA spokesperson said: ’We are glad to see our procedures have been

vindicated.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).