High profile US magazines search for ad agencies

- Two high-profile US magazines, the New Yorker and George, are in the process of looking for new agencies to handle their creative advertising accounts.

- Two high-profile US magazines, the New Yorker and George, are in the process of looking for new agencies to handle their creative advertising accounts.

Stephen McEvoy, publisher of the prestigious political monthly, George, which is owned by Hachette Filipacchi and edited by John F Kennedy Jnr, has been meeting with New York agencies according to sources familiar with the magazine.

The magazine with a circulation of 400,000 spent around $100,000 on advertising last year mostly in press and posters.

Meanwhile at the New Yorker, publisher David Carey did confirm that the magazine has held talks with a few agencies although he declined to name them. The magazine is currently without an agency although the magazine spent $2 million last year.

Talk of an agency review at the New Yorker follows a flurry of recent editorial activity at the magazine which saw the resignation of Tina Brown after a high profile six year reign. She was replaced by NY staffer David Remnick.





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