Hillary Clinton takes to Twitter and YouTube to confirm 'I'm running for president'

Hillary Clinton has taken to social media to launch her bid to become the first woman president of the United States, eschewing traditional media channels for Twitter and YouTube as she hits the road on the campaign trail.

Hillary Clinton: takes to YouTube and Twitter to promote her Democratic candidacy
Hillary Clinton: takes to YouTube and Twitter to promote her Democratic candidacy

Clinton used her Twitter account to tell her 3.31 million followers that she has embarked on a road trip, with a tweet that appropriately and somewhat predictably features a photo of the wannabe successor to Barack Obama with a family and baby from Iowa.

After months of avoiding trying to keep the world’s worst kept secret, Clinton came out yesterday (12 April) and confirmed her presidential bid.

She has also published a 140-second video on YouTube called ‘Getting Started’, which claims that "America needs a champion – and she wants to be that champion".

In an earlier tweet, Clinton came clean, telling followers that her Twitter account will be run by staff from now on, but stressing that her own tweets would be signed "H".

Clinton ran for the Democratic presidential nomination in 2008 but lost out to Obama.

Behind her current attempt to beat Obama and other Democratic candidates is a campaign machine that is reported to include marketing heavyweights including Coca-Cola’s Wendy Clark.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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