Hinton outraged as Equity invites Cilla Black to quit union

Graham Hinton, the president of the Institute of Practitioners in Advertising, has condemned as ’outrageous’ a letter sent by Equity to the presenter of Blind Date, Cilla Black, inviting her to resign from the actors’ union.

Graham Hinton, the president of the Institute of Practitioners in

Advertising, has condemned as ’outrageous’ a letter sent by Equity to

the presenter of Blind Date, Cilla Black, inviting her to resign from

the actors’ union.



Black is under pressure to quit for making a commercial -

co-incidentally, for Hinton’s agency, Bates Dorland - in defiance of a

boycott called by the union. Black, who supplied a voiceover in a

Dorlands commercial for the Safeway supermarket chain, is one of eight

members being invited to turn in their union cards for breaking ranks in

the seven-month Equity boycott of UK commercials production in a dispute

over voiceover fees.



The letter informs Black that, were she to offer to resign, the union’s

executive committee would accept. She has yet to respond.



But Hinton, the Dorlands chairman and one of the key figures on the

employers’ side of the dispute in his IPA role, said: ’Equity fails to

recognise that its members have the right to negotiate deals that are in

their best interests.’



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