Now hires Melanie Portelli as marketing director

Now has recruited Melanie Portelli to run its Butlins account, as well as being responsible for new business and PR as marketing director.

Melanie Portelli: joins Now as marketing director
Melanie Portelli: joins Now as marketing director

Portelli was previously group business director at Saatchi & Saatchi Sydney, where she ran the Woolworths Group's department store pitch, Big W, and went on to run the business.

This included the launch of the brand ambassador Eric Stonestreet, who plays Eric in TV show ‘Modern Family’.

Portelli has also worked at Saatchi & Saatchi London and CHI & Partners. She has worked across business such as Lexus Europe, Samsung Global and Toyota.

While at CHI, she pitched and ran Big Yellow storage. The brand’s "tide waves" spot went onto win BTAA, Cannes and D&AD honours.

Portelli strengthens the management team of Steve Paskin, the creative director, Laura Chamberlain, the client services director, and Simon Jerome, the production director.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More