Hiscox 'certainty' by Inferno

Hiscox, the UK home insurance company, is launching a 60-second spot as part of a £10m marketing campaign.

The ad aims to deliver the message that more than half the claims paid out by Hiscox every year would not have been paid by a standard insurer.

Shot in Toronto, Canada, the ad was directed by Brett Foraker of Ridley Scott Associates and director of photography Bill Pope, whose film credits include 'The Matrix' and 'Spider-Man 3'. The voiceover is by the renowned actor Bernard Hill, who has previously starred in 'Lord of the Rings' and 'Titanic'.