A history of Snap(chat) as it turns five

The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.

Chief executive Evan Spiegel revealed Snap Spectacles, camera-equipped glasses that upload images and video directly to the app. 

The glasses see Snap evolving beyond its original USP of disappearing messages, though the company is coy about whether it might release more hardware.

Snap boasts 150m daily active users globally.

Read our timeline and watch the video, co-created with with Contented, to see how the company evolved from ephemeral messaging to a creative phenomenon.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More