HMRC appoints Rapier to work on VAT DM brief

LONDON - HM Revenue & Customs has appointed Rapier to handle a direct marketing campaign informing businesses about the upcoming rise in VAT.

HMRC...Appoints Rapier to DM brief
HMRC...Appoints Rapier to DM brief

The agency won the business following a pitch against two undisclosed agencies, in a process that was handled by COI.

VAT, which was lowered to 15 per cent in December last year as a way of helping retailers rebuild profit margins, will revert to 17.5 per cent on 1 January 2010. 

The rise will affect all VAT registered businesses that supply services within the UK.

Rapier's appointment to the account comes two months after the agency picked up a project from COI for the Department for Business, Innovation and Skills.

The agency was asked to create a direct marketing campaign raising awareness of the employment rights for vulnerable workers.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).