HMV calls digital review

LONDON - HMV, the high-street and online retailer, has kicked off a pitch for its digital advertising account.

HMV...starts digital pitch
HMV...starts digital pitch

The company has approached several agencies and is currently putting together a shortlist.  It is understood that HMV aims to have made a decision before the end of the year.

The account will be predominately focused on digital advertising, with some in-store activity. 

The appointed agency will handle HMV's transactional activity, in-store and online marketing to drive people to its website, and ongoing management of its website, HMV.com.

Agencies have been briefed to find an answer as to how HMV can overlap its in-store and online consumer experiences to evolve the business from simply being a place where you buy music.

There is no retained incumbent on the account, but LBi has worked on a project basis for HMV since it was appointed in June 2007 to create a social networking site, Get Closer.

The review follows the departure of Gideon Lask, HMV's e-commerce director, who left in autumn to join Universal Music as its senior vice-president for business development. 

Lask was responsible for Get Closer, the retailer's digital music store and last year's relaunch of HMV.com.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).