Holiday brand Mark Warner sees shops for integrated pitch

Mark Warner Leisure, the family holiday brand specialising in all-inclusive holidays, has this week approached a large number of London agencies about its ad account.

Nigel Ragg, Mark Warner's head of marketing, said: "We are trying to double the company over the next four years. We're growing at a fair rate and we want a fully integrated agency to look at our strategy and brand, with a view to making some interesting changes and developments with the product."

Talks with several top 20 agencies are at an early stage.

The leisure group currently uses the design agency Purple Fish, but has switched agency repeatedly over the past few years. It appointed Banks Hoggins O'Shea/FCB to a £1 million account following a pitch including the incumbent, Quintessential Advertising, in 1998. However, the holiday company returned to Quintessential, before finally parting company with the agency six months ago.

Mark Warner Club holidays has previously relied heavily on word of mouth to raise its brand awareness, and many of its bookings are from repeat clients. However, with the tourist industry suffering in the economic downturn, it is taking a more proactive approach to competing with rivals including Club Med and Lunn Poly.