AgencyMcCann Erickson New York
SectorTravel and Hotels
McCann NY has created a new campaign for Holiday Inn hotels as a number of the international 3296-strong chain undergoes a makeover.
The campaign highlights the "big changes"occurring in many of the Holiday Inn hotels, while simultaneously communicating the chain's partnership with NASCAR and Major League Baseball (MLB).
Video 1: pit crew
Video 2: ground crew