Holiday Inn Express 'bacon' by Fallon Minneapolis

Fallon Minneapolis has launched a print and TV push in the US to promote the introduction of hot entrees to their breakfast bar.

The campaign revolves around stereotypical, but humorous bar scenarios taking place over breakfast at the new Holiday Inn Express breakfast bar.

The ads, which will begin airing around Daytona 500, will run on CNN, Comedy Central, ESPN2, ESPN News, TBS and Fox Sports.