He will report to Will Pyne, Holler’s global executive creative director, and will work across all accounts, including Mercedes Benz, Now TV, Lurpak and Procter & Gamble.
Lim has been associate creative director for a year and a half at Engine’s social media specialist. Prior to Jam, Lim was an associate creative director at Weapon7 from May 2012 to February 2013.
His previous roles include creative head, digital and experiential at Naga DBB in Malaysia, digital creative and strategy consultant at Reading Room, and associate creative director at Tribal DDB Malaysia.
Lim’s work at Jam included the Xbox 'Play Like A Legend' campaign and the 'Tap To Give' project for the Philippine Typhoon Appeal. He also worked on the BMW 'Eco Pro' campaign and Nutrogena's "lenticular web banner" at DDB.
Pyne said: "The hiring of Joel is part of Holler’s mission to create brave ideas that add to the culture of the world. Joel has an award-winning pedigree that is perfectly in tune with Holler’s creative ambitions."
Lim said: "Holler represents the opportunity to create the ballsy work of a hotshop with the backing of a global network."