Holler named Avios' first social media agency

Avios, the travel rewards scheme used by British Airways, has appointed Holler as its first social media agency.

Avios: social and digital work
Avios: social and digital work

Holler won the business after a competitive pitch that also involved TMW and Amplify. The process began in February and was run by Creativebrief. 101 handles Avios’ advertising.

Holler, which is owned by Leo Burnett, will be responsible for international social media and content creation. It will now create a campaign across social and digital channels in the UK.

Hannah Fletcher, the head of marketing strategy and brand at Avios, said: "The power of social media as a customer communications channel is undeniable.

"We look forward to working with Holler to redefine how we engage with our members to deliver a great customer experience through a broad range of content and social channels."

James Kirkham, the head of social and mobile at Leo Burnett, said: "Our challenge will be focused on imbuing each aspect of the Avios social and digital experience with value to drive long-term advocacy."

Avios released an app for the Apple Watch earlier this year that helps customers keep tabs on their Avios balance.


Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published