Hollinger appoints 24/7 to handle ad sales for UKmax

Hollinger Telegraph New Media’s search engine UKmax has hired 24/7 to handle online advertising sales.

Hollinger Telegraph New Media’s search engine UKmax has hired 24/7

to handle online advertising sales.



UKmax was recently relaunched and is embarking on a promotional drive,

with below-the-line marketing handled by Mediator.



24/7 will offer banner campaigns, online sponsorships, e-commerce and

direct marketing opportunities to advertisers. The business was

previously handled by rival sales house Real Media.



UKmax specialises in providing UK-specific searches, thus cutting down

on the amount of irrelevant material users receive when they type in

words or phrases. Its content channels include sport, entertainment,

shopping, travel and money.



Griselda Billington, client service director of 24/7, said the site’s

redesign offered ’improved functionality and a better look and

feel’.



She added: ’UKmax is one of the UK’s top search engines. Each channel is

ideally placed to generate great results for advertisers.’



Hollinger - which owns The Daily Telegraph - runs sites for all its

major newspapers, while its Hollinger Telegraph New Media subsidiary has

taken stakes in various web companies (Media Business, 20 September).



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).