Hollinger Digital hands web account to BBH Unlimited

Hollinger Digital has appointed the newly formed through-the-line agency, BBH Unlimited, to promote the launch of its search engine, UK.Max.com.

Hollinger Digital has appointed the newly formed through-the-line

agency, BBH Unlimited, to promote the launch of its search engine,

UK.Max.com.



The new site is designed to offer a UK-focused search facility with

UK-specific directories. It goes live at the end of December with an

introductory offer of free e-mail.



The first advertising will appear in newspapers and specialist magazines

on 27 December and will run for three months, followed by further above-

and below-the-line marketing next year. The annual marketing spend will

be #2.5 million.



Steve Kershaw, managing director of BBH Unlimited, said: ’We are

delighted with the appointment and believe the relationship will be

exciting and beneficial as both parties share similar goals.’



BBH Unlimited was set up as a total communications agency to provide an

advertising, direct marketing and sales promotion service under one

roof. It was formed in September after Bartle Bogle Hegarty folded

Limbo, its ten-year-old direct marketing operation, and brought its

staff and clients in-house. The new agency inherited Audi and Swinton

Insurance from Limbo as its flagship accounts.



Hollinger Digital is a division of Hollinger International, a publishing

company based in New York.



Other websites operated by the company include Canada.com, SunTimes.com

and BestofBritish.com.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).