Jon Hollis, the co-founder of Smoke & Mirrors and one of the most highly rated post-production operators in advertising, is leaving the company to take up a full-time career in directing at FourHundred Films.
Hollis, who co-founded Smoke & Mirrors in May 1995 with Sean Broughton, Tom Sparks and Chris Roff, first indicated his interest in directing in July 1998, when he took a directing role at D-Films. He will still retain an interest in the Smoke & Mirrors Group.
Hollis said: 'I am very much looking forward to directing full time.
I am sure my post-production experience will continue to be invaluable and I look forward to seeing daylight.'
Penny Verbe, the co-owner of Smoke & Mirrors, added: 'Jon is a hugely talented individual who has helped to build Smoke & Mirrors into a company of world-class standing, and nurtured a new generation of talent that will now come to the fore.'
Hollis has worked on a raft of award-winning commercials. Most recently he worked on 'hold up' for Orange, and in 1999 his Schweppes commercial, 'watering hole', won a BTAA Craft award. His 1997 'x-ray' spot for PPP won the best video post-production award at the BTAA.
Hollis started in the industry as a runner at SVC before moving to The Mill, where he pioneered digital editing before leaving to set up Smoke & Mirrors.