Hollywood actor Kiefer Sutherland tells consumers to 'Have a story' in Jose Cuervo ad

Kiefer Sutherland is the star of the latest ad campaign for Jose Cuervo, the world's oldest and biggest-selling tequila brand.

Jose Cuervo: ad stars Kiefer Sutherland
Jose Cuervo: ad stars Kiefer Sutherland

The 'Have a story' ad aims to show that "great stories begin and end with Jose Cuervo". The short film leads viewers through a series of stories that showcase the actor’s recommendations for life juxtaposed against an unexpected outcome.  

Each ad opens with Sutherland at a bar, where the actor slides a shot of tequila to camera and invites viewers to "have a Cuervo". They then follow him on various adventures from getting a tattoo to pruning a bonsai.

The ad will run for the next four weeks across TV, online and in 3,500 London taxis.

Company: Proximo Spirits

Brand: Jose Cuervo

Agency: McCann New York