Hollywood backs first Breast Cancer Care campaign

Be the first to comment

Hollywood actress Nicole Kidman and music mogul Simon Cowell have thrown their weight behind Breast Cancer Care's first major advertising campaign.

The 'Support For The Woman Behind the Cancer' campaign will launch across cinemas in March. It is also running on outdoor poster sites and online www.breastcancercare.org.uk/thewoman.

The ad by M&C Saatchi illustrates that behind every breast cancer diagnosis is a real woman with emotional and practical support needs.

The poignant ad directed by Julia Fullerton-Batten features a naked woman decorated in tablets. The tablets fall away one-by-one to reveal the woman behind it.

The creatives were Christopher Ross-Kellam and Morgane Alexandre. The creative director was Mark Goodwin. The production company was The Mill.

Simon Cowell said: "I am always going to lend my support to this cause. The charity does an invaluable job and I hope the new advert raises more awareness."

Nicole Kidman said: "Breast Cancer Care shows that it is possible to feel strong and positive if the right help is available.

"It is this unique charity's combination of support, knowledge and expertise that can make a real difference to someone’s experience of coping with this disease for as long as they may need it. It's so important that everyone knows they are there to help."

Other celebrity backers for the campaign include Fashion expert and TV presenter Gok Wan and singer Geri Halliwell.

Follow Sara Kimberley on Twitter @SaraKimberley

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published