Hollywood backs first Breast Cancer Care campaign

Hollywood actress Nicole Kidman and music mogul Simon Cowell have thrown their weight behind Breast Cancer Care's first major advertising campaign.

The 'Support For The Woman Behind the Cancer' campaign will launch across cinemas in March. It is also running on outdoor poster sites and online www.breastcancercare.org.uk/thewoman.

The ad by M&C Saatchi illustrates that behind every breast cancer diagnosis is a real woman with emotional and practical support needs.

The poignant ad directed by Julia Fullerton-Batten features a naked woman decorated in tablets. The tablets fall away one-by-one to reveal the woman behind it.

The creatives were Christopher Ross-Kellam and Morgane Alexandre. The creative director was Mark Goodwin. The production company was The Mill.

Simon Cowell said: "I am always going to lend my support to this cause. The charity does an invaluable job and I hope the new advert raises more awareness."

Nicole Kidman said: "Breast Cancer Care shows that it is possible to feel strong and positive if the right help is available.

"It is this unique charity's combination of support, knowledge and expertise that can make a real difference to someone’s experience of coping with this disease for as long as they may need it. It's so important that everyone knows they are there to help."

Other celebrity backers for the campaign include Fashion expert and TV presenter Gok Wan and singer Geri Halliwell.

Follow Sara Kimberley on Twitter @SaraKimberley

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More