The idea of embedding Griff Rhys Jones into old Hollywood movie scenes was a masterstroke that resulted in one of the most memorable series of beer commercials from the 80s.
Mind you, it was hard to go far wrong given the creative team at Gold Greenlees Trott that created the spots – art director Axel Chaldecott and writer Steve Henry who injected so much of his ironic and very British humour into his work.
His sharply written scripts juxtaposed the films’ original lines with new ones spoken by Rhys Jones extolling the taste of Holsten Pils.
One features jailbird George Raft being visited in clink by a perky Rhys Jones clutching an enticing glass of his favourite brew.
Other spots had the comedian in verbal repartees with Marilyn Monroe, John Wayne, Humphrey Bogart, James Cagney and Edward G. Robinson.
This ad was kindly donated by the Arrows Archive, which contains all TV ads nominated for the BTAA Awards since 1977. The archive is maintained by the History of Advertising Trust.