Home Office appoints CDP to promote Human Rights Act

The Home Office has appointed CDP to promote the 1998 Human Rights Act, which is due to come into force in October.

The Home Office has appointed CDP to promote the 1998 Human Rights

Act, which is due to come into force in October.



CDP beat FCA! and Delaney Lund Knox Warren in a full creative pitch. The

agency will devise a national print and radio campaign which will break

in late September.



The campaign will centre around the Government’s desire to encourage a

society where the rights and responsibilities of everyone are clearly

recognised and properly balanced.



At a conference next week Jack Straw, the home secretary, will announce

plans for a nationwide competition designed to promote the act in which

school children will compete, to run in conjunction with CDP’s work.



Simon Myers, the managing director of CDP, said: ’The introduction of

the Human Rights Act is, essentially, a formalisation in British law of

the European Convention on Human Rights that Britain primarily

originated and that we have principally adopted for some time.



’Our job is not just to make sure people know about it but also to

ensure that they recognise it as a positive step in protecting and

advancing the culture and ethics of a modern society.’



From 2 October the European Convention on Human Rights will be

incorporated into UK law, which means that any human rights legal cases

will no longer need referring to the European Court of Human Rights in

Strasbourg.



Instead, the protection of human rights and civil liberties will be

enshrined in UK legislation.



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