The Home Office has appointed CDP to promote the 1998 Human Rights
Act, which is due to come into force in October.
CDP beat FCA! and Delaney Lund Knox Warren in a full creative pitch. The
agency will devise a national print and radio campaign which will break
in late September.
The campaign will centre around the Government’s desire to encourage a
society where the rights and responsibilities of everyone are clearly
recognised and properly balanced.
At a conference next week Jack Straw, the home secretary, will announce
plans for a nationwide competition designed to promote the act in which
school children will compete, to run in conjunction with CDP’s work.
Simon Myers, the managing director of CDP, said: ’The introduction of
the Human Rights Act is, essentially, a formalisation in British law of
the European Convention on Human Rights that Britain primarily
originated and that we have principally adopted for some time.
’Our job is not just to make sure people know about it but also to
ensure that they recognise it as a positive step in protecting and
advancing the culture and ethics of a modern society.’
From 2 October the European Convention on Human Rights will be
incorporated into UK law, which means that any human rights legal cases
will no longer need referring to the European Court of Human Rights in
Instead, the protection of human rights and civil liberties will be
enshrined in UK legislation.