Home Office kicks off police pitch

The Home Office has invited agencies to pitch for a new campaign to raise awareness of the introduction of Police and Crime Commissioners.

Home Office: police pitch
Home Office: police pitch

It has issued a request to agencies to pitch for the account via the Government Procurement Service.

Advertising activity is expected to break ahead of the election in November of the first PCCs in England and Wales.

PCCs will be elected as the Home Office looks to cut crime and deliver greater efficiency in local police forces.

The commissioners will have the power to hold chief constables to account and will be tasked with building confidence among local people in the police while working on a unified approach to crime prevention.

The appointed agency will be in place ahead of the creation of new government advertising rosters in the autumn. Government departments are able to pitch individual projects via the GPS ahead of this process.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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