Home Office 'knife crime' by RKCR/Y&R

A disabled man demonstrates the consequences of carrying a knife in this hard-hitting spot for the Home Office by RKCR/Y&R.

The advertising employs the powerful message ‘carry a knife and lose your life’ demonstrating how easily carrying a knife can lead to not just death, but also loss of freedom and serious injury.

The ads will run across TV, online and outdoor.