HomeAway launches global TV ad campaign

HomeAway, the holiday rentals site, has launched a global ad campaign with two TV ads featuring a young girl missing the family dog while away on holiday.

HomeAway: it has launched a TV campaign
HomeAway: it has launched a TV campaign

The ads, which were created by Saatchi & Saatchi, will book-end TV ad breaks in the UK, US, France and Germany today (16 March). The aim is to create a position that will rival Airbnb.

One film tells the girl’s story, and the second shows the dog also missing the girl and then making the journey to join her on holiday.

The campaign, which is called "the whole story", was created by Alex Sattlecker and Linda Weitgasser, with creative direction from Kate Stanners.

The ads were directed by Martin Krejci through Stink. Media buying was handled by Zenith Optimedia Worldwide.

Saatchi & Saatchi won the $40 million HomeAway account in January.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More