Homebase scraps shipping containers to return to a family

Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.

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In the two 40-second ads, a family redecorate their homes and gardens using Homebase products. The ads end with the new line, "Make your house your home", an update on the previous line of "make your house a home".

At Leo Burnett, the copywriter was Laurie Smith and art director was Steve Robertson. ConkerCo directed the spot through Academy Films.

Jo Kenrick, the marketing director at Homebase, said: "Helping everyone live in a home they love is at the heart of everything we do at Homebase and we hope the new TV advert, along with our great range of products and services in store, will inspire customers to make their house a home."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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