Homepride axes HHCL from roster

Campbell’s UK has taken its pounds 6 million Homepride cooking sauces creative account out of Howell Henry Chaldecott Lury and handed it to Young and Rubicam, one of its worldwide roster agencies.

Campbell’s UK has taken its pounds 6 million Homepride cooking

sauces creative account out of Howell Henry Chaldecott Lury and handed

it to Young and Rubicam, one of its worldwide roster agencies.



The decision, which was revealed to Howell Henry last Friday, follows

the December appointment of Y&R to the Campbell’s worldwide roster.

Although Howell Henry has created much talked-about advertising for the

brand over the past three years, the account has been vulnerable since

mid-1995 after the sale of Homepride cooking sauces to the US-based

Campbell’s.



Rupert Howell, the managing partner of Howell Henry, said: ’We are all

grown-ups and these things are a fact of life. We are disappointed as we

helped rebuild the brand’s leadership and created a popular

campaign.



’However, we had the Homepride business 18 months longer than we thought

we would following the sale to Campbell’s.’



Alison Levett, marketing director of Campbell’s grocery products,

commented: ’We have been extremely pleased with the work and service

provided by Howell Henry and this decision in no way reflects on its

creativity and execution.



’The move is simply as a result of Campbell’s global alignment of

agencies and we look forward to an equally successful relationship with

Y&R as we build the Homepride brand in the UK.’



Toby Hoare, Y&R’s chief executive, said: ’We are delighted to be working

with a serious client and serious brand.’ Y&R takes over the business in

March.



Saatchi and Saatchi continues to handle advertising for Campbell’s Soup,

Fray Bentos and Meatballs. Zenith Media remains the sole media buying

agency across all Campbell’s grocery brands and also handles media

planning for Homepride.



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