Hometown lands global Cîroc brief

Hometown London has picked up an international brief to handle the advertising for the Diageo vodka brand Cîroc ahead of a marketing push.

Cîroc: tie-up with P Diddy
Cîroc: tie-up with P Diddy

The agency will work across all markets other than the US, where the business remains with Blue Flame.

Cîroc has traditionally avoided advertising in the UK, preferring instead to spend its budget on music alliances.

Since 2007, Cîroc has had a profit-share deal with the musician and entrepreneur P Diddy, who acts as its "chief marketing officer and brand ambassador" and hosts special events that feature the brand. These are then promoted on social media.

A spokeswoman for Diageo said: "Diageo can confirm that, following a pitch process, it has appointed Hometown London to work on the Cîroc vodka brand in markets outside of the US."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published