Hometown London picks up global Swatch brief

Hometown London has won the global advertising brief from Swatch, the watch manufacturer, following a competitive pitch.

Swatch: Hometown picks up global brief
Swatch: Hometown picks up global brief

The agency will initially launch a campaign for the brand’s autumn/winter range that will run throughout the world. It will feature in press, outdoor, catalogues, in-store and online display.

David Gamble, the founder and creative director of Hometown, said: "Swatch is such an iconic, global brand. We’re over the moon to be working with them at this exciting time in Hometown’s development.

"It’s a fantastic opportunity for us to produce great work that will be seen all around the world, and collaborate with creatively minded clients."

Marco Vaccari, the international marketing and PR director at Swatch Group, added: "Hometown have consistently proven to be highly creative, flexible and collaborative.

"They have a real personal touch but have proved they can deliver on a global scale."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).