Hometown London wins Maybourne Group ad account

Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.

Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account
Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account

The agency secured the business without a pitch and is working on a campaign to increase awareness of the three different venues for corporate events and social occasions.

The first round of activity will consist of a print and digital campaign to run in the spring and summer.

Maybourne Hotel Group’s advertising was previously handled in-house.

Simon Labbett, the creative director of Hometown, said: "It’s very exciting to be working with three of the world’s most iconic and progressive hotels. Hotels that are incredibly cherished all over the world."

Labbett and David Gamble, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year.

The start-up agency has picked up business including a digital brief from ITV and the ad account for the online casino 32Red.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More