Hometown London wins Maybourne Group ad account

Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.

Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account
Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account

The agency secured the business without a pitch and is working on a campaign to increase awareness of the three different venues for corporate events and social occasions.

The first round of activity will consist of a print and digital campaign to run in the spring and summer.

Maybourne Hotel Group’s advertising was previously handled in-house.

Simon Labbett, the creative director of Hometown, said: "It’s very exciting to be working with three of the world’s most iconic and progressive hotels. Hotels that are incredibly cherished all over the world."

Labbett and David Gamble, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year.

The start-up agency has picked up business including a digital brief from ITV and the ad account for the online casino 32Red.

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