Hometown London wins Maybourne Group ad account

Be the first to comment
Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account
Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account

Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.

The agency secured the business without a pitch and is working on a campaign to increase awareness of the three different venues for corporate events and social occasions.

The first round of activity will consist of a print and digital campaign to run in the spring and summer.

Maybourne Hotel Group’s advertising was previously handled in-house.

Simon Labbett, the creative director of Hometown, said: "It’s very exciting to be working with three of the world’s most iconic and progressive hotels. Hotels that are incredibly cherished all over the world."

Labbett and David Gamble, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year.

The start-up agency has picked up business including a digital brief from ITV and the ad account for the online casino 32Red.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published