Hometown London wins Maybourne Group ad account

Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.

Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account
Claridge's: owner Maybourne Hotel Group appoints Hometown London to its ad account

The agency secured the business without a pitch and is working on a campaign to increase awareness of the three different venues for corporate events and social occasions.

The first round of activity will consist of a print and digital campaign to run in the spring and summer.

Maybourne Hotel Group’s advertising was previously handled in-house.

Simon Labbett, the creative director of Hometown, said: "It’s very exciting to be working with three of the world’s most iconic and progressive hotels. Hotels that are incredibly cherished all over the world."

Labbett and David Gamble, the co-founders and creative directors of the Rainey Kelly Campbell Roalfe/Y&R digital shop Saint, launched Hometown in April last year.

The start-up agency has picked up business including a digital brief from ITV and the ad account for the online casino 32Red.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).