Honda calls European pitch

- Honda has invited four agencies to pitch for its southern European advertising account, including the UK's The Leith Agency.

- Honda has invited four agencies to pitch for its southern European advertising account, including the UK's The Leith Agency.

The Leith Agency is pitching as part of a Havas Consortium, which also includes Havas agencies Ailleurs Exactement, Paris; Ata de Martini, Milan; and a Spanish partner yet to be named. Also pitching is incumbent agency Client First, Paris; Grey Advertising, Paris; and a fourth unnamed agency.

The southern European account covers France, Italy and Spain. A winner is expected to be announced by mid-July. Billings for the account were not disclosed.

The agency was responsible for the pan-European launch of Honda's sports utility vehicle, the HRV, last year.



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