Honda calls review of European media account

Honda has kicked off a review of its European media planning and buying business.

Honda: SMG on alert
Honda: SMG on alert

Starcom Mediavest Group handles Honda’s European media. It picked up the consolidated account in 2010, when it was estimated to be worth €150 million. Starcom Mediavest Group previously handled the £20 million UK account.

In June, Honda called a pitch for its social media business in the UK, putting Havas Sports & Entertainment Cake on alert.

In August, Lost Boys, the DigitasLBi social and content shop, created an online film for Honda’s HR-V launch. The spot ran across Europe, the Middle East and Africa to target young families and "empty nesters".

In the same month, the Advertising Standards Authority banned a Honda ad by Wieden & Kennedy London for encouraging dangerous or irresponsible driving.

Honda did not return Campaign’s request for comment. Starcom Mediavest Group did not comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published