Wieden & Kennedy London has created four unbranded teaser ads ahead of the launch of the new Honda Accord.
Each ad highlights a different part of the skill and preparation required to create a large sky-diving formation.
The teasers do not reveal what company is behind the ads. The only lead is a link to the website www.difficultisworthdoing.com.
The address takes you to a blog about the behind the scenes making of the Honda ad.