Honda celebrates F1 story ahead of Australian Grand Prix

Honda has unveiled its Formula One digital offering ahead of McLaren-Honda's first appearance during the Australian Grand Prix.

Honda: celebrating its F1 history ahead of Australian Grand Prix
Honda: celebrating its F1 history ahead of Australian Grand Prix

The Honda Racing F1 site pulls in content from both Honda and McLaren’s social media feeds, offering a glimpse behind the scenes to Formula One fans.

It also celebrates Honda’s role in Formula One history, showing key events such as the brand’s debut in 1964, its 14-year hiatus in 1968, and a partnership with McLaren that ushered in a golden era of racing with driving legends Ayrton Senna and Alain Prost.

The site, developed by DigitasLBi and Lost Boys, will show teaser content ahead of the first race on 15 March. The idea is to celebrate engineering feats over the high-octane heroics of motorsports.

Akika Itoga, spokesman for Honda R&D Europe, said: "Racing, especially pinnacle racing, is the ultimate learning ground for our engineers and Honda, and helps shape the future of all our technological innovations."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).