Honda has unveiled a global campaign by Wieden & Kennedy London to promote its Civic range. The agency was given the dual brief to launch the diesel engine and highlight its qualities in efficiency in some markets, while promoting the car’s performance and speed in other markets. The agency said: "The creative answer to the challenge was to create a TV spot that plays out this dilemma in the form of an internal dialogue, positioning the Civic as a car that meets both the rational and emotional needs of the driver." The work, which comprises a TV spot and print executions, was created by Al Merry and Ben Everitt. The TV ad was directed by Simon Ratigan through HLA. Post-production was handled by The Mill.