Honda 'Formula One' by Wieden & Kennedy London

Wieden & Kennedy London has created a film for Honda which tells the story of Honda's first Formula 1 win in the RA272. It starts off in 1963 when Honda first entered Formula 1, and shows how within two years Ritchie Ginther won the title driving the RA272 at the Mexico Grand Prix, after taking the lead in the first lap. It features archive and newly shot footage of the RA272 in action. The ad ends with the line: "Honda. The power of dreams." The film can be seen on the Power of Dreams website.


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